This major provides a theoretical base as well as working applications of marketing. Growing domestic and global populations, increasing demands for a wide range of products and services in modern society, and technology and media advancements stress the need for marketing professionals who understand the operations and problems associated with getting goods and services from the producer to the user. Career paths include product consultant, sales representative, marketing manager, retail store buyer, research analyst and advertising professional.
Students must obtain a 2.00 GPA in their (combined) business core and major courses as well as a 2.00 cumulative Northern Michigan University GPA.
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This major does not require a minor.