Course Description

PR 431 Campaigns
4 cr.
Offered: Winter
Prerequisite: PR 430 or ESPR 360 with a minimum grade of "C" and a speech theory course (SP 300 or SP 310) and junior standing. Cross listed as ESPR 431.
Focus on the technical and theoretical aspects of creating communication campaigns. Students are assigned “clients” at the beginning of the semester and develop a five-phase campaign assignment to present to their client, including research designs, budgets, campaign concepts, post-campaign evaluation and an oral presentation.