Brand and Logo Guidelines

As a part of a comprehensive graphic identity program, a consistently used identifying mark helps to establish, convey, and reinforce desired, memorable images; generates internal pride and support; and eliminates confusion in the minds of target audiences.


On April 6, 2016, Northern Michigan University unveiled new academic and athletic logos as part of a several year rebranding process. Both marks are intended to represent Northern’s rich history and provide a platform to move the brand forward. To learn more about the process that led to the new identity, visit NMU's new logo page.

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