2019 - 2020 Graduate Bulletin

Courses

Course Description

BUS 540 Marketing Strategy 3 cr.

  • Prerequisite: MKT 230

This course is designed to provide students with an overview of the process of developing and implementing marketing strategy. Through the use of strategy-related readings, cases, applied exercises and a course project, students will develop and refine strategic marketing planning and problem-solving skills.  

courses