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uNorthernhasenteredintoaone-yearagreementwithMacombCommunityCollegetooeralosspreventionmanagementprogramatMCCsmaincampusinWarren.ProgramsarealsobeingplannedortheGrandRapidsarea.GraduatecoursesinpublicmanagementandEnglishhavebeenoeredonthecampusoLakeSuperiorStateUniversityinSaultSte.MarieMich.O-campusprogramswillhelpNMUachieveitsnewenrollmentgoalo2percentgrowthineachothenextthreeyears.uTheuniversityisalsoexpandingoeringstoK-12studentsintheregion.Oneexampleisacollege-levelpre-calculusclasstaughtbyanNMUproessoratWestwoodHighSchoolinIshpeming.Studentsearncollegecreditwhileexploringadvancedmathematicsconcepts.uNMUsContinuingEducationDepartmentisworkingwithCloudPeakMiningtooertrainingandskilltestingtomineworkersinthecompanysoperationsinthestateoWyoming.NorthernhaslongpartneredwithregionalemployerssuchasClisNaturalResourcestomeetstafngtrainingandtestingneedsonsiteandinspecializedacilitiesinNMUsJacobettiComplex.NMUisworkingwithbothanationwidehighereducationrecruitingconsultantandmarketingagencytoefectivelyincreaseenrollmentanddeneanewbrandstrategyinorderorNMUtobetterpositionitselinthecompetitivehighereducationmarketplace.OntheenrollmentsideNorthernhasbeenimplementingrecommendationstodeertheapplicationeeenhancepersonalizationincommunicatingwithprospectivestudentsexpandcampusvisitprogramsandrevampscholarshipstobetterattracttopstudentstoNMU.Efortsarealsounderwaytoimprovetheallocationoinstitutionalnancialaidusingamodelthatlooksbeyondnancialneedandbuildsinabenetorhigher-achievingstudents.Studentswithbothahighleveloneedandhighacademicabilitycouldreceiveadditionalunding.KeymarketingstrategiesandbrandingconceptsarebeingdevelopedanddesignedallowingNMUtotargetpromisingnewrecruitmentareasanddemographicswithareshbrandpromiseandstimulatingdesign.Rolloutisscheduledorall2014.ReachingbeyondcampusFacultystafalumnistudentsandriendsoNMUtookpartinagametheoryexercisetoidentiythetopsixcountriesthattheuniversityshouldtargetorrecruitinginternationalstudentsandarticulateefectiverecruitmentandmarketingstrategies.ThesessionwasconductedbyalumnusRonSt.MartinwhohasheldpositionswiththeNationalSecurityCouncilU.S.DeenseSecretaryandNorthropGrumman.HeiscurrentlyaseniorconsultantorScienceApplicationsInternationalCorporationSAIC.ThetargetedcountriesareSouthKoreaVietnamChinaCanadaIndiaandUnitedArabEmirates.RefreshingStrategiesNMUhasexpandedoverseaspartnershipsthroughsignedmemorandaounderstandingswithtwoSouthKoreaninstitutionsandthroughdiscussionstooercoursesandprogramsinUnitedArabEmiratelocations.