Public Relations Major

Public Relations Major

The Public Relations major at Northern Michigan University prepares students for careers in Public Relations, acting as advocates for businesses to build and maintain positive relationships with the public. The major is designed to meet the Public Relations Society of America's Guidelines for Undergraduate Education. It teaches the kind of research, writing, planning, and budgeting skills that students need to succeed in the job market.

Public Relations Student Society of America NMU Chapter


What can I do with a business degree in public relations?

Graduates in Public relations can work in a variety of private and public fields. They act as advocates for businesses, governments, universities, hospitals and other organizations. No matter where Public Relations graduates work, their main goal is to strive to build and maintain positive relationships with the public in communities they work in. Overall, the field is growing faster than average, expanding at an 18% rate. Common careers for PR graduates include the following:

  • Advertising/Marketing Specialist
  • Campaign Director
  • Corporate Communication Director
  • Event Organizer
  • Industrial/Labor Relations Rep.
  • Legislative Assistant
  • Lobbyist
  • Market Research Analyst
  • Media Analyst/Planner
  • News Writer
  • Press Agent
  • Press Secretary
  • Public Affairs Officer
  • Public Affairs Specialist
  • Public Information Officer
  • Public Opinion Researcher
  • Publicity Manager
  • Research Assistant
  • Research Specialist
  • Sales Representative
  • Speech Writer


Why study PR at NMU?

  • Local internship opportunities
  • Positive job outlook
  • Experiential learning opportunities
  • Knowledgeable and experienced faculty

Click here to see the course details for the Public Relations major.