Programs

Marketing Major

This major provides a theoretical base as well as working applications of marketing. Growing domestic and global populations, increasing demands for a wide range of products and services in modern society, and technology and media advancements stress the need for marketing professionals who understand the operations and problems associated with getting goods and services from the producer to the user. Career paths include product consultant, sales representative, marketing manager, retail store buyer, research analyst and advertising professional.

Students must obtain a 2.00 GPA in their (combined) business core and major courses as well as a 2.00 cumulative Northern Michigan University GPA.

For department information or additional degree requirements, click here

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For course description, click on the course.

• Total Credits Required for Degree

  120
• General Education

  30-40

• Business Core*

  32
• ACT 230 Principles of Accounting I

  4
• ACT 240 Principles of Accounting II

  4
• FIN 351 Financial Management I

  4
• MGT 221 Business Law I: Legal Environment of Business

  4
• MGT 240 Organizational Behavior and Management

  4
• MGT 325 Operations Management

  4
• MGT 344 Managerial Communication

  4
• MKT 230 Introduction to Marketing

  4

• ---

• Marketing

  32
• Marketing Core Courses

  20
• CIS 222 Quantitative Business Problem Solving

  4
• MGT 425 Business Research

  4
• MKT 335 Consumer Behavior Analysis (4 cr.) or

  4
•      MKT 430 Services Marketing (4 cr.)
• MKT 435 Marketing Strategy Seminar

  4
• MKT 438 Marketing Management or

  4
•      MKT 466 International Marketing (4 cr.)
• Marketing Electives

  12
• Choose from the following:
• CIS 440 Management Information Systems (4 cr.)
• MGT 228 Customer Service (2 cr.)
• MGT 326 Deterministic Models in Business (4 cr.)
• MGT 327 Random Models in Business (4 cr.)
• MGT 475 International Business (4 cr.)
• MKT 310 Marketing for Entrepreneurship (4 cr.)
• MKT 331 Retailing and Supply Chain Management (4 cr.)
• MKT 335 Consumer Behavior Analysis (4 cr.)
• MKT 360 Controversial Issues in Marketing and Management (4 cr.)
• MKT 411 Professional Selling (4 cr.)
• MKT 430 Services Marketing (4 cr.)
• MKT 432 Advertising and Integrated Marketing Communications (4 cr.)
• MKT 438 Marketing Management (4 cr.)
• MKT 466 International Marketing (4 cr.)
• MKT 470 E-Commerce and Digital Marketing (4 cr.)
• MKT 491 Internship in Marketing (1-4 cr.)
• MKT 495 Special Topics in Marketing (1-4 cr.)

• ---

• Other Required Courses

  28
• EC 201 Microeconomic Principles

  4
• EC 202 Macroeconomic Principles

  4
• MA 109 Introduction to Probability and Statistics [QUAR]

  4
• MA 113 Finite Mathematics [QUAR]

  4
• PSY 100 Introduction to Psychological Science [SCII]

  4
• SO 101 Introductory Sociology [PERS] or

  4
•      SO 113 Social Problems (4 cr.) [PERS]
• SP 100 Public Address [EFFC]

  4

• ---

*Courses in business core cannot be double counted toward another major or minor.

This major does not require a minor.