2021 - 2022 Undergraduate Bulletin


Course Description

PR 410 Sport Public Relations – Theory & Strategy 4 cr.

  • Offered: Every Three Semesters
  • Prerequisite: A 2.25 GPA, declaration of a major in Public Relations, and a “C” or better in PR 231 and PR 350.

Focuses on the major theories and promotional strategies that inform the practice of sport public relations. Case examples are analyzed and discussed to improve student recognition of best practices.