2020 - 2021 Undergraduate Bulletin

Courses

Course Description

PR 350 Sport Public Relations and Media 4 cr.

  • Offered: Every Three Semesters
  • Prerequisite: A 2.25 GPA, declaration of a major in Public Relations, and a ā€œCā€ or better in PR 231.

Students learn about the sport public relations field with a focus on publicity and promotion techniques used to attract fan attention and generate revenue. Unique aspects related to media relations and social media promotion are also covered. 

courses