SP 422 Crisis Communication 4 cr.
- Offered: Infrequently
- Prerequisite: Junior standing.
Understanding the prodromal conditions that create crisis situations for businesses, organizations, and high-profile individuals and applying communication theories to create appropriate responses to a crisis situation. Through case studies, simulations, and creation of a crisis communication plan, students learn how to anticipate and plan communication strategies for the post 9/11 era.