2021 - 2022 Undergraduate Bulletin


Course Description

PR 431 Campaigns 4 cr.

  • Offered: Winter
  • Prerequisite: PR 231, PR 250, and PR 430 with a minimum grade of "C" and junior standing. Cross listed as ESPR 431.

Focus on the technical and theoretical aspects of creating communication campaigns. Students are assigned “clients” at the beginning of the semester and develop a five-phase campaign assignment to present to their client, including research designs, budgets, campaign concepts, post-campaign evaluation and an oral presentation.