2021 - 2022 Undergraduate Bulletin


Course Description

MKT 470 E-Commerce and Digital Marketing 4 cr.

  • Offered: Contact department for information
  • Prerequisite: MKT 230, junior standing or instructor’s permission.

As e-commerce and the usage of social media and mobile devices continue to grow in importance from a marketing perspective, a variety of strategic issues and implementation challenges arise when either transforming a firm’s existing business model or developing a new one. An understanding of existing and emerging issues and successful practices related to marketing in a digital environment will be developed.