2021 - 2022 Undergraduate Bulletin


Course Description

MKT 466 International Marketing 4 cr.

  • Offered: Fall
  • Prerequisite: MKT 230, junior standing or instructor’s permission.

Focuses on global marketing management concepts and decisions. The following concepts are developed: framework for a conceptual understanding of global marketing; the global environment and targeting global markets; formulating global marketing strategy; and the global marketing mix.