2020 - 2021 Undergraduate Bulletin


Course Description

MKT 435 Marketing Strategy Seminar 4 cr.

  • Offered: Fall
  • Prerequisite: Senior standing or instructor’s permission. Marketing majors only.

Designed as a senior capstone seminar course for marketing majors. The student is placed into key decision-making roles through realistic case studies which cover a wide range of areas in marketing including e-commerce, branding, pricing, channel strategy, promotion and others.