2021 - 2022 Undergraduate Bulletin


Course Description

MKT 432 Advertising and Integrated Marketing Communications 4 cr.

  • Offered: Winter
  • Prerequisite: MKT 230, junior standing or instructor’s permission.

Study of the need to consider consumer needs and experiences in developing advertising and sales promotion campaigns for both traditional firms and new service firms. Students are expected to make applications of concepts, theories and principles to specific marketing problems.