2021 - 2022 Undergraduate Bulletin


Course Description

MKT 430 Services Marketing 4 cr.

  • Offered: Winter
  • Prerequisite: Junior standing or instructor’s permission.

Services have become the dominant product output in the U.S. economy and in many other developed economies worldwide. Marketing managers in all types of firms can benefit from a comprehensive understanding of current and emerging services marketing theories, models, approaches and practices.