2021 - 2022 Undergraduate Bulletin


Course Description

MKT 360 Controversial Issues in Marketing and Management 4 cr.

  • Offered: Contact department for information
  • Prerequisite: MKT 230, MGT 240, junior standing or instructor’s permission.

Businesses and non-profit organizations are confronted with a variety of controversial issues (involving ethical and social responsibility issues), making both strategic and day-to-day decision-making difficult. The course examines contemporary and emerging critical issues facing businesses and non-profit organizations, focusing on recent developments and a review of some “best practices” of organizations who have taken leadership roles. Cross-cultural differences in analyzing ethical and social responsibility issues will also be explored.

Note: Cross listed with MGT 360.