2021 - 2022 Undergraduate Bulletin


Course Description

MKT 331 Retailing and Supply Chain Management 4 cr.

  • Offered: Periodically
  • Prerequisite: MKT 230, junior standing.

The study of how retailing goods and services to the ultimate consumer is accomplished. Particular focus is given to technology and the role of both store-based and non-store based retailing operations and strategy.