2018 - 2019 Undergraduate Bulletin

Courses

Course Description

MKT 230 Introduction to Marketing 4 cr.

  • Offered: Fall, Winter, Summer

Study of the basic marketing functions from a managerial standpoint. Emphasis is placed on the development of a marketing mix to enhance the operational performance of all organizations that undertake marketing activities. Students further develop marketing-related knowledge and skills through integrated assignments and exposure to additional topics in marketing; emphasis is on the strategic implications of marketing decision-making.

courses