2020 - 2021 Undergraduate Bulletin


Course Description

MKT 438 Marketing Management 4 cr.

  • Offered: Winter
  • Prerequisite: MKT 230 and junior standing. Marketing majors only.

Study of advanced marketing. Utilizes an analytical approach for decision making. Economic theories, behavioral sciences, and mathematics are applied to: a) marketing theory; b) market analysis; c) market measurement and forecasting; d) design of market strategies; e) marketing tactics; and f) organizing, implementing, and controlling of marketing efforts.