Mobile Device Recruitment Action Project


Institution: Northern Michigan University
Category: 3-Understanding Students' and Other Stakeholders' Needs
Planned project kickoff date: 10-15-2009
Target project completion date: 05-31-2010

1.  Describe this Action Project's goal in 100 words or fewer.

Ten years ago, NMU initiated the Teaching, Learning and Communication (TLC) Initiative.  To achieve the goals of this initiative, the university implemented a mobile device program that provided NMU students and faculty with a mobile device. One of the “Framing Themes” of NMU’s Strategic Plan, the Road Map to 2015, is Information Technologies.  This theme suggests that our mobile culture has placed NMU “…far ahead of and distinct from our competitors….increas(ing) both the capacity and the quality of NMU”.  This Action Project will articulate a process to evaluate if the TLC program has increased the capacity and quality of the NMU student body, and it will use this process to assess if this goal has been reached at this time.

2.  Describe briefly your institution's reasons for taking on this Action Project now -- why the project and its goals are high among your current priorities.

The NMU TLC initiative has been in place for 10 years, and it has become a point of pride for NMU and a part of our culture.  When our AQIP Quality Checkup Visitors came to campus in March of 2009, they were very impressed with the program, but repeatedly asked if we had conducted an outcomes assessment of the initiative.  While we have conducted some student satisfaction measures of the success of the program, we have not developed an ongoing evaluation process to gauge its success, nor have we conducted a comprehensive program review of the impact of the program on student recruitment.  This project will both define that evaluation process and then use it to assess the impact of the TLC initiative on student recruitment at this time.

3.  List the organizational areas -- institutional departments, programs, divisions, or units -- most affected by or involved in this Action Project. 

The charge of this Action Project is to provide a means to assess if one goal of this initiative – to enhance student recruitment – has been met.  The primary organizational areas that will be involved in the project will include Institutional Research, Communications and Marketing, Admissions, the NMU Enrollment Management Network, the Office of the Associate Provost for Student Services and Enrollment, and our current student body.

4.  Name and describe briefly the key organizational process(es) that you expect this Action Project to change or improve.

This project will be instrumental in providing a process that will evaluate a major university initiative – the 10-year old Teaching, Learning and Communication program.  A “value added” benefit of the project will be the development of an evaluatory process that can be applied to other university initiatives.  Finally, the process will be implemented to assess the TLC program goal of student recruitment at its 10th anniversary.

5.  Explain the rationale for the length of time planned for this Action Project (from kickoff to target completion).

Time Activity
Oct. - Dec. Convene committee; develop instrument to evaluate if the TLC initiative has enhanced recruitment at NMU.
Jan. - Feb.

Present survey instrument to NMU students

March Analyze survey data
March - April Report collected data to NMU community on NMU AQIP website
Mid-April Present results of Action Project to President’s Council at the end of the 2009-10 academic year
Mid-April Write Action Project Final Report; present report to NMU Community

6.  Describe how you plan to monitor how successfully your efforts on this Action Project are progressing. 

As noted in our other 2009-10 AQIP Action projects, we will follow a practice that we have developed with Action Projects completed in previous years to monitor our success with the current project.  The committee will be charged with its task, and the weekly meetings of this group will be attended by the NMU AQIP Liaison.  Progress on the project will be presented on a bi-weekly basis to the President’s Council, and at every NMU Board of Trustees meeting.  Given the proposed brevity of this Action Project (6 months), no mid-year report will be filed for the project; instead, the final report will be presented to the NMU Provost for Academic Affairs and it will be posted at the NMU AQIP website by mid-April of 2010.

7.  Describe the overall "outcome" measures or indicators that will tell you whether this Action Project has been a success or failure in achieving its goals.

Process measures:

  1. Process developed to evaluate the Teaching, Learning and Communication initiative on an on-going basis

Outcomes Measures:

  1. Survey data to determine if student recruitment goal of TLC initiative has been realized
  2. Action Project results presented to President’s Council at end of the 2009-10 academic year
  3. Final project report posted at NMU AQIP Website