The key to an outstanding organization is excellent members. When recruiting members for your organization, focus on quality, not quantity. Recruitment of new members should be an on-going goal of organizations. All members of an organization should help with recruitment.
Know your Organization
Potential members know nothing about your organization. They are relying on knowledgeable members to answer their questions about the organization. You need to present clearly who you are and what you do. A simple fact sheet with the following information may be helpful:
Develop a Recruitment Plan
Different people respond to different stimulus; you should have a variety of ways to attract members. You need to know what types of people you want to recruit for your organization. A complete recruitment plan answers the following questions:
Other things to keep in mind while recruiting may be:
A goal for any organization is to keep their members. Retention of members is an on-going, daily process. You are not going to please everyone, and occasionally a group member may decide that the organization is not a good match or that they have simply decided that it is time for them to experience another type of involvement. Here are a few ideas to keep your members interested and excited.
The faster they get to know what the organization does, the sooner they will become effective, contributing members. Have a special meeting for orientation to the organization. Help them to get to know the organization and what is expected of them as members.
Fit jobs to people, not people to jobs
Individuals have different talents. Let them do a job they are going to like and succeed at. Get them involved right away; give them responsibility.
Positive reinforcement is very important to keep a group motivated. Reinforce individuals as well as the organization. Have social gatherings as a reward for accomplishing your goals. Make the organization a fun, positive environment.
Get to know new members, not just as members, but as friends. A big reason people join organizations is to meet other people. No one wants to belong to an organization that they don’t feel a part of. Listen to everyone’s ideas and opinions; treat each member equally.
Social events, icebreakers, and teambuilders are a great way to make the organization stronger as a whole. Recognize your group as a whole in newspapers or other publications and displays.
When a member does leave the group, ask if your group could be granted an "exit interview". Conduct the conversation in a low-key, friendly manner and discuss the reasons why the individual is leaving. Departing members may give you excellent information to improve your organization.