Welcome to the Vungle

Ryan portrait

Ryan Anthony

Head of Creative Labs, Americas

San Francisco, California | Marketing and Advertising

Current Vungle Creative Labs, 3rd & Hecla
Past V.I.O., Compudyne, Westmorelandflint
Education Northern Michigan University - Political Science, Pre-Law, Computer Information Systems
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Experience


Head of Creative Labs, Americas

Vungle

Creating the platform that delivers the worlds best video advertising experience.

  • Serving over 3 billion video views per month
  • HQ in SF with other offices in London, Berlin, Beijing, Tokyo and Soeul
  • Named one of the ad-tech companies most likely to IPO by Business Insider

Founder & Partner

3rd & Hecla

Growing a startup takes the right people, the right connections and the right plan.

  • Designed to foster growing startups, the company connects businesses with complementary technologies.
Cellphone with advertisement for Vungle

What’s Vungle?


“Vungle is the leading platform for in-app mobile marketers. We help the world’s top advertisers attract quality users by delivering engaging video ad experiences.”

Vungle serves as the necessary infrastructure for in-app video advertising, the company powers over 20,000 apps. Vungle builds video experiences that drive action. Unlike traditional advertising, Vungle constructs its ad experiences to drive an action rather than an impression. Vungle is so effective, their video experiences get 3 billion video views per month.

Serving ads for Google, Sony, Warner Brothers, Nickelodeon, Fiat, Unilever, Ubiso, NFL, CocaCola, EA, Sega, Socialpoint, Ketchapp...just to name a few

Gaming clients: Temple Run, Cut The Rope, Supercell, King, Machine Zone, Rovio

The Silicon Valley Workplace


  • Ping Pong
  • Arcade Games
  • Beer on tap
  • Team Building
  • Lunch and transportation subsides
  • Be real
  • Be an expert
  • Everybody gets equity in the company
  • Unlimited personal time off

"The way Silicon Valley on HBO portrays founders/CEOs is so spot on it’s uncomfortable. It really does take an eccentric person with extreme dedication to their pursuit to take nothing and build it into something."

"The tech industry in San Francisco is really healthy. We're getting top brass from Stanford, MIT. They want to be here. So many things start here."

"Engineers are not motivated by money. They want to build things, solve problems."


"One of the things I love about San Francisco is when you share an idea with someone, their response isn’t all the reasons it won’t work, it’s ‘How can we make it work?’ I love that."

▼  Getting started at NMU 
“Fundamentals of Philosophy

was my favorite class. It got me thinking about the world beyond Marquette. The whole curriculum of the Poli Sci department was based around making you see things in different ways."

Caution Sign

“There is an underbelly in mobile advertising that nobody is talking about: Data. Your every move, every action and interaction are being tracked, analyzed. If it sounds creepy, it is, but companies like Facebook and Google have built empires on leveraging that data to sell advertising.”

another image of Ryan
▼  Finding success at speed of San Francisco, California 
  • Surround yourself with the people who have the skills you don't
  • Like Simon Sinek says, “People don’t buy what you do, they buy why you do it.”
  • I’ve found working in fast-paced startups that patience and focus are key. It’s important to keep your emotions in check and keep things in perspective.”

“There are many common challenges startups face, regardless of the industry. For startups that produce physical goods, manufacturing at scale and managing supply chain are by far the most diicult problems to solve.”

What's Next?

 
  • Virtual Reality, if it can be more social for multiple users
  • Wearable technology
  • Brain-controlled interactive
  • Artificial Intelligence, ie. driverless cars, and augmented reality.
 

Written and decoded by Rebecca Tavernini ‘11 MA
Photos by Josh LeClair ’09 BFA

Quote on the importance of workplace culture: "You don't attract the world's best talent by just giving them a paycheck"