MARQUETTE Ã‚– Listeners across Upper Michigan and northeastern Wisconsin helped Public Radio 90 exceed its Summerfest campaign goal. The station raised more than $152,000 in pledges and contributions over the 10-day on-air campaign, which ended June 25.
Ã‚“ItÃ‚’s simply amazing,Ã‚” said Evelyn Massaro, WNMU-FM station manager. Ã‚“I never doubted the commitment of our listeners. The future of local public radio here in the U.P. will depend on more and more members giving more. ThatÃ‚’s why in addition to its lofty $150,000 goal, the station hoped to recruit at least 90 new contributing members during the campaign. WeÃ‚’re thrilled to welcome more than 200 new members.Ã‚”
Ã‚ Ã‚ Ã‚ Ã‚ Ã‚ Ã‚ Ã‚ Ã‚ Ã‚ Ã‚ The station sent a pre-drive letter to Public Radio 90 members who had previously made a contribution over the past year, informing them of the budget situation at Northern Michigan University and requesting additional support. It received $25,000 from 285 of these members, which counted toward the Summerfest total.
Ã‚“Our listeners realize that NMU simply does not have the resources to maintain its current funding levels for Public Radio 90,Ã‚” Massaro said.
Several businesses and individuals provided incentive challenges during the campaign to encourage listeners to become new supporting members or to increase their current membership contributions.
Public Radio 90 has 2,300 active members who have pledged financial support within the past year. The station celebrates its 40th anniversary this year.Ã‚