Enrollment Management

Nationwide, enrollment management is a term in vogue to connote an institution’s seriousness in regard to managing its enrollment. Enrollment management is defined as a systematic, holistic process that integrates the university’s vision and institutional characteristics, processes, and procedures with student characteristics and decision-making processes to achieve optimum student recruitment, retention, and graduation goals. At Northern Michigan University, the primary vehicle for managing enrollment is the Enrollment Management Network.

The Network developed Northern Michigan University's original enrollment plan, and its ongoing charge is the annual updating of that plan. An important role of the Network is one of informing and involving the university community in recruitment and retention efforts on behalf of the university.

All Enrollment Plans are in .PDF format. You can download the free Adobe Acrobat Reader to view the plans.

Enrollment Plan for 2003-2004

The complete plan. (1.6 MB)

1. Introduction (94 KB)
2. Enrollment Targets (689 KB)
3. Recruitment Activities (330 KB)
4. Student Retention (723 KB)
5. Media Plan (217 KB)

Enrollment Plan for 2002-2003

The complete plan. (1.6 MB)

1. Introduction (78 KB)
2. Enrollment Targets (761 KB)
3. Recruitment Activities (278 KB)
4. Student Retention (651 KB)
5. Media Plan (107 KB)

Appendixes are available for review in the Office of Academic Affairs.