Marketing Initiatives Highlight 13 Programs
Northern has launched mini-marketing initiatives targeting 13 academic programs determined to have the most potential to increase enrollment for fall 2015. The effort will include program brochures, mailers, web marketing, traditional advertising and possibly event marketing.
“Eight of the programs were preselected because they’re new; they were approved by the NMU Board of Trustees for implementation this fall,” said Derek Hall (Identity, Brand and Marketing). “The others were identified after Steve Neiheisel (Enrollment Management and Student Services) put out a call and worked with academic deans and the provost to select a handful that warranted a targeted effort in advance of fall 2015. This is a short-term enrollment plan. We will begin a new process in the winter semester directed at fall 2016 because it’s normal to plan farther in advance and involve everyone across campus. Our office is in the process of hiring a marketing coordinator to assist with these efforts.”
The programs at the core of the mini-marketing initiatives are:
Two-year
•automotive technology
•wildland firefighting
•electrical power technician
•aviation maintenance technician
Four-year
•paralegal (see related story)
•information assurance/cyber defense
•neuroscience: cellular/molecular and behavior/cognitive
•construction management
Master’s
•higher education in student affairs
•clinical molecular genetics
•post-secondary biology education
•public administration
Doctorate
•nursing practice