Course Description


MKT 310 Marketing for Entrepreneurship
4 cr.
Offered: Contact department for information
Prerequisite: Junior standing.
Applies the basic tools of marketing to entrepreneurial settings. Focus includes the principles and applications of marketing applied to entrepreneurial opportunities in the marketplace. Students study the success characteristics and creative processes of entrepreneurs. The steps and phases of the entrepreneurial marketing planning process are analyzed. Each student develops and presents an entrepreneurial marketing plan.