ESPR 261 Case Studies in Entertainment and Sports Promotion
Offered: Contact department
Co-requisite: ESPR 260.
Prerequisite: Completion of ESPR 230 and EN 111 with a grade of "C" or higher.
The creation and maintenance of celebrities as the focus of publicity and promotion; sustaining the key relationship studied in terms of how the communication practitioner creates publicity and promotion campaigns by putting theory into practice.