Course Description


MKT 360 Controversial Issues in Marketing and Management
4 cr.
Offered: Contact department for information
Prerequisite: MKT 230, MGT 240, junior standing or instructor’s permission.
Businesses and non-profit organizations are confronted with a variety of controversial issues (involving ethical and social responsibility issues), making both strategic and day-to-day decision-making difficult. The course examines contemporary and emerging critical issues facing businesses and non-profit organizations, focusing on recent developments and a review of some “best practices” of organizations who have taken leadership roles. Cross-cultural differences in analyzing ethical and social responsibility issues will also be explored.
Note: Cross listed with MGT 360.