Course Description


ESPR 431 Campaigns
4 cr.
Offered: Contact department
Prerequisite: PR 430 or ESPR 360 with a minimum grade of "C" and a speech theory course (SP 300 or SP 310) and junior standing.
Focus on the technical and theoretical aspects of creating communication campaigns. Students are expected to develop a campaign and present it to a “client.” Students will be assigned clients at the beginning of the semester and develop a five-phase campaign assignment including research designs, budgets, campaign concepts, post-campaign evaluation and an oral presentation.
Note: Cross listed as PR 431.