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Degree or Program Details
Marketing Major
This major provides a theoretical base as well as working applications of marketing. Growing domestic and global populations, increasing demands for a wide range of products and services in modern society, and technology and media advancements stress the need for marketing professionals who understand the operations and problems associated with getting goods and services from the producer to the user. Career paths include product consultant, sales representative, marketing manager, retail store buyer, research analyst and advertising professional.
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For course description, click on the course.
| Total Credits Required for Degree | 128 |
| Liberal Studies | 30-40 |
| Health Promotion Requirements | 2 |
| Business Core | 32 |
| Marketing | 32 |
| MKT 335 Consumer Behavior Analysis (4 cr.) or | 4 |
| MKT 430 Services Marketing (4 cr.) |
| MKT 466 International Marketing (4 cr.) |
| Marketing Electives | 12 |
| Choose from the following: |
| MGT 228 Customer Service (2 cr.) |
| MGT 285 International Business Seminar (3-4 cr.) |
| MGT 475 International Business (4 cr.) |
| MKT 331 Retail Administration (4 cr.) |
| MKT 410 Sales Management (4 cr.) |
| MKT 411 Personal Selling (4 cr.) |
| MKT 430 Services Marketing (4 cr.) |
| MKT 438 Marketing Management (4 cr.) |
| MKT 466 International Marketing (4 cr.) |
| MKT 470 E-Commerce and Marketing (4 cr.) |
| MKT 491 Internship in Marketing (1-4 cr.) |
| MKT 495 Special Topics in Marketing (1-4 cr.) |
| Other Required Courses | 28 |
| PY 100H Honors Psychology as a Natural Science (4 cr.) [III] or |
| PY 100S Psychology as a Natural Science (4 cr.) [III] |
| SO 113 Social Problems (4 cr.) [IV] |
| General Electives Outside the College of Business | 6 |
This major does not require a minor.
