Course Description

SP 422 Crisis Communication
4 cr.
Offered: Periodically, contact department.
Prerequisite: SP 110, SP 250 or PR 250 or ESPR 260 and junior standing.

Understanding the prodromal conditions that create crisis situations for businesses, organizations, and high-profile individuals and applying communication theories to create appropriate responses to a crisis situation. Through case studies, simulations, and creation of a crisis communication plan, students learn how to anticipate and plan communication strategies for the post 9/11 era.