The study of persuasion through communication. Topics include audience analysis, experimental design of studies in persuasion, and the application of persuasive theory to various examples of communication.
1401 Presque Isle Ave. • Marquette, MI 49855-5301 • 906-227-1000 © 2012 by the NMU Board of Trustees. NMU is an equal opportunity institution. Admissions Questions | Contact Us | Privacy Statement | Emergency Information