Course Description

MKT 470 E-Commerce and Marketing
4 cr.
Offered: Contact department for information
Prerequisite: MKT 230, junior standing or instructor’s permission.
As e-commerce continues to grow in importance from a marketing perspective, a variety of strategic issues and implementation challenges arise when either transforming a firm’s existing business model or developing a new one. An understanding of existing and emerging issues and successful practices related to marketing in an e-commerce environment will be developed.