This major is designed for students who desire to develop their own businesses. It provides a comprehensive knowledge of accounting, finance, management, marketing and computer information systems as these areas relate to entrepreneurial business. This includes an understanding of how to develop a new business plan, conduct marketing research to determine the feasibility of a new business, obtain capital resources for a new business enterprise, manage the cash flow of a new business, and understand the legal issues related to entrepreneurial endeavors. The market potential of the entrepreneurship graduate is almost infinite.
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