PRESIDENT'S REPORT TO THE BOARD OF TRUSTEES –
- Our new freshmen application
count is up 544 (12.3%). Our overall count for fall 2004
applications is up 502 (7.8%). Our Active Admissions count for new
freshman is up 332 (11.8%), while our active admission for new transfers
is down by 72.
- As of July 30, 2004, our comparative registration
data numbers showed us at a total enrollment of 8,692, with an increase of
175 freshmen and an overall increase of 105 students. These numbers
are in comparison with our data recorded on August 12, 2003 of last year. Credit hours are up by 2.1% during this
- This means we are “right on target” to meet our
projections for this fall, and enrollments should meet budget projections.
- Most of our freshman gains are from Illinois,
Wisconsin and downstate Michigan, and regularly admitted students
are making up the biggest part of the growth which should help us in our
efforts to increase freshman retention to graduation. In addition, these
increases will help to ensure that we will be able to achieve our
enrollment targets for 2005 through 2007.
- These enrollment increases are increasingly
straining the support services of the university. Since the budget
reductions for the university have been put in place, there has been a 14%
increase in new freshman applications, while most if not all the student
support budgets have seen staff and support dollars for services greatly
reduced across the entire university.
- As predicted over a year ago, this will also put
heavy pressure on our housing capacity, resulting in a number of rooms
being tripled for the beginning of the semester.
POSSIBLE CHANGES THAT
MIGHT HAVE HAD AN IMPACT
- WI and IL
enrollments---We fully believe the increases here are a result of the
momentum of having admissions counselors in these regions for 2-3 years
now. That includes the increased visibility of NMU in high schools,
at college fairs, and the relationship building with high school
counselors and with prospective students through extensive follow-up
activities by staff.
- With help of
Communication and Marketing staff, rack cards and postcards with an
"affordability" message were created and distributed in key
- We experimented with
our search strategy in Spring/Summer 2003 (impacting potential new
freshman for Fall 2004). This included
utilizing e-mail messaging and a "smart" Web response
system. Very positive results in response rate and application rate.
- At the inaugural
"Promoting the Publics" conference sponsored by the 15 public
university directors of admission for MI high school counselors (September
2003), NMU created a positive stir using technology to involve faculty,
staff and students from campus and promoted a "quality academic"
message by featuring our pre-med program.
- Creation and operation
of a message board--very well utilized by prospective students.
- At our Connect to NMU programs, we utilized
parents of current students for the first time. The parent-to-parent
message was very effective. We are continuing to introduce ways to
reach out to and involve the parents of prospective students. We
offer a parent thread on the message board and the new web site will have
a complete parent section.