Board of Trustees

Ad Hoc Strategic Planning and Core Branding Committee Minutes

February 16, 2012


Members Present:                                                     Members Absent:                                         

Dr. L. Garnet Lewis, Chair                                         Mr. Robert “Bart” Bartkowiak

Dr. Mike Andary                                                        Ms. Gerri Daniels

Ms. Kaylie Anthos                                                      Ms. Kathy Godec

Ms. Bridget Berube                                                    Ms. Cynthia Prosen

Mr. Justin Brugman                                                   

Mr. Brian Cloyd

Dr. Brent Graves                                                        

Mr. Steve Gulis, Jr.

Ms. Martha Haynes

Dr. Paul Lang

Mr. Jack LaSalle

Mr. Gavin Leach                                                        

Ms. Cindy Paavola

Mr. Rick Popp

Dr. Jamal Rashed

Dr. Terry Seethoff

Dr. Sook Wilkinson

Dr. Leslie Wong


The meeting was called to order at 10:05 a.m.


Mr. Chuck Reed of Stamats, Inc. gave an overview of the survey results of the Five Brand Promise statements previously developed by the Committee and Stamats, Inc.  These statements were tested for importance, believability, distinctiveness, and appeal.  Key phrases or clauses within individual statements were also tested.


As a result of the survey and subsequent discussions, the Committee proposed a Brand Promise Statement and Brand Attributes.


Next Steps

·         The Brand Promise Statement and attributes will be reviewed and discussed by the full Board at the February 16-17 Board Retreat.

·         The Board of Trustees will formally approve the Brand Promise at the May meeting.

·         Once the Brand Promise is approved, a timeline for implementation will be developed.

·         The implementation of the Brand Promise will be announced in a coordinated manner.  A launch celebration will be planned.

·         The Brand Promise will not be released until the implementation plan is in place.

·         Action Steps will be incorporated which will include outcome assessment measures.


The meeting was adjourned at 12:08 p.m.


Respectfully submitted,



L. Garnet Lewis, Chair