Board of Trustees
Ad Hoc Strategic Planning Committee
May 3, 2012
Committee Members Present: Other Board Members Present:
L. Garnet Lewis, Chair Mr. Rick Popp
Jon G. LaSalle Mr. Stephen L. Gulis, Jr.,
Brian Cloyd, ex officio Dr. H. Sook Wilkinson
Kathleen Godec Members Absent:
Brent Graves Justin Brugman
Martha Haynes Howard Cohodas
Cynthia Prosen Guests:
Terrance Seethoff Mr. Chuck Reed, Stamats, Inc.
The ad hoc Strategic Planning Committee meeting was called to order at 8:30 a.m.
Mr. Chuck Reed, Senior Vice President for Client Services at Stamats, Inc. reviewed the brand promise statement and supporting attributes. Stamats, Inc. will provide the University with an Audience Communication Matrix connecting target audiences with a brand attribute and suggestions on how to convey the message.
He recommended next steps for the branding initiative including:
1.) Create sub-brands and connect them to the brand attributes.
2.) Create a tagline.
3.) Create an elevator speech (optional).
4.) Create a graphic identity and creative boards.
5.) Develop brand design guidelines.
6.) Create a brand communication plan.
The Committee discussed the various steps and made comments and recommendations. The Board will review the next steps and identify individuals and groups for implementation.
Dr. Lewis thanked the Strategic Planning Subcommittee for their work on the branding initiative and said the Board may call upon them for their assistance in the future.
The meeting was adjourned at 9:45 a.m.
L. Garnet Lewis, Chair