NORTHERN MICHIGAN UNIVERSITY
BOARD OF TRUSTEES
Minutes of the Formal Session
A formal session of the Board of Trustees of Northern Michigan University was held on Friday, December 16, 2011, in the Cohodas Hall, Northern Michigan University, Marquette, Michigan. The meeting was convened at 10:18 a.m. in the Board of Trustees Room, 602 Cohodas by Chair
Brian D. Cloyd.
Trustees present included:
Brian D. Cloyd, Chair Jon G. LaSalle H. Sook Wilkinson
Stephen F. Adamini L. Garnet Lewis Gilbert L. Ziegler
Stephen L. Gulis, Jr. Richard M. Popp Leslie E. Wong, ex officio
Senior staff and counsel present included:
Catherine L. Dehlin, General Counsel
Paul L. Lang, Provost and Vice President for Academic Affairs
R. Gavin Leach, Vice President for Finance and Administration and Treasurer of the Board
Theresa M. Nease, Executive Assistant to the President and Secretary of the Board
Trustee Lewis, Chair of the Strategic Planning Committee, updated the Board on the progress of the branding study being conducted by Stamats, Inc. (Addendum #1).
Mr. Chuck Reed, Senior Vice President for Client Services at Stamats, Inc., gave a brief overview of the activities completed as part of the branding study process. The Strategic Planning and Core Branding Committees have put together a list of attributes with the ultimate goal of developing five promise statements to test with various internal and external stakeholders (students, faculty, staff, alumni and prospective students) in January. The promise statements will be tested on importance, believability, distinctiveness and engagement. Results will be back the middle of February. A report with recommendations will be forwarded to the Board upon the completion of this process. Discussion followed with Mr. Reed responding to questions and comments from the Board. Trustee Popp said when you get it right, you will know it as it will be sensed and felt emotionally throughout the institution. It has to be aligned within the University, and every department needs to feel it. He commended the group for going through the difficult work of this process. Trustee Cloyd said the brand needs to be intentionally driven throughout the institution. Implementation is one of the most critical parts of this process so that five years from now there is a clear understanding of the messaging throughout the organization.
Mr. Reed said the brand needs to be driven internally first and externally second. The pace of the project is on schedule for the messaging to begin next fall semester.
Chair Cloyd led a discussion on how NMU reports information about the University in a structured format. The Board and President would like to have a report that looks and feels like an annual report. President Wong said the growing reputation of NMU nationally and in the great lakes region, the branding work, and innovations that have gotten the University national attention has gotten NMU to this point. The Board has given the President a directive to prepare a Report to Investors as a way of gathering a summary of where the University has been the past year and the direction the University will be going in the next year. The report will be a key document to sustain the public trust. President Wong solicited comments and recommendations from the Board on the preparation and content of the report. Board members all agreed with the idea of a report. Comments from the Board included:
RECONVENE -- Chair Cloyd reconvened the meeting at 11:17a.m.
INTRODUCTION OF GRADUATING SENIOR SPEAKING AT MIDYEAR COMMENCEMENT
Associate Provost for Student Services and Enrollment, Mr. William Bernard, announced that Ms. Lauren Fusilier, a Elementary and Special Education – Emotional Impairment major from Stockbridge, Michigan will represent the graduating class of Winter 2011 at Commencement ceremonies tomorrow. On behalf of the Board, Chair Cloyd congratulated Ms. Fusilier and presented her with a plaque. A photo was taken.
ANNOUNCEMENT OF COMMENCEMENT SPEAKER AND HONORARY DEGREE RECIPIENT
President Wong announced that Dr. Johnnetta B. Cole, Director of the Smithsonian National Museum of African Art and President emeriti of Bennett College for Women and Spelman College, will be the December 2011 Commencement Speaker and will receive the Honorary Degree, Doctor of Humane Letters.
Mr. Justin Brugman, 2011-2012 ASNMU President, reported. A copy of the report is appended to these minutes (Addendum #2).
President Wong reported on the future of performance funding at the University. The number one policy discussion happening across the country is performance funding. The State’s discussion regarding finding the balance between the more traditional funding and performance-based funding is a policy switch that has a lot of ripples. NMU is following this discussion carefully. Adding output variables to justify appropriations is a dramatic switch to higher education and the University. For example, the University still needs to hire a faculty member to teach an English class with 30 students at the start of the semester. This is an input variable with overhead costs that have to be covered. How many graduates is quite independent of funding the English course. There are merits to performance-based funding, but there are challenges that would require some considerations and changes of habits that seep way down to the departmental level. Schools should be measured by performance measures such as graduation rates; however, universities also have upfront costs that need to be met as well. In addition, performance-based funding is a multi-year proposition which inevitably gets tweaked along the way. This is a philosophic change of great proportion that NMU will be monitoring closely.
President Wong updated the Board on the increase of four hundred students in four years, a plan he unveiled during the Fall Convocation. This will be discussed in detail as part of the February Board of Trustees retreat. The four areas under review are athletics, academic programs, retention, and recommendations from the Enrollment Management Network.
Dr. Lewis, Chair of the Academic Affairs Committee, reported on a meeting held on Thursday,
December 15, 2011. A copy of the report is appended to these minutes (Addendum #3).
Mr. Adamini, Chair of the Finance Committee, reported on a meeting held on Friday,
December 16, 2011. A copy of the report is appended to these minutes (Addendum #4).
Mr. LaSalle, Chair of the Executive Committee, reported on a meeting held on Thursday,
December 15, 2011. A copy of the report is appended to these minutes (Addendum #5).
APPOINTMENTS TO BOARD STANDING COMMITTEES FOR CALENDAR YEAR 2012
Chair-elect Cloyd announced that the recommended 2012 NMU Board of Trustees Standing Committee Appointments are included in the formals (Formal Recommendation F-1). The appointments are as follows:
2012 NMU BOARD OF TRUSTEES STANDING COMMITTEES
Academic Affairs Finance Executive
L. Garnet Lewis, Chair Stephen F. Adamini, Chair Jon G. LaSalle, Chair
Jon G. LaSalle Stephen L. Gulis, Jr. Stephen F. Adamini
Richard M. Popp Richard M. Popp L. Garnet Lewis
H. Sook Wilkinson Gilbert L. Ziegler Brian D. Cloyd, ex officio
Brian D. Cloyd, ex officio Brian D. Cloyd, ex officio Leslie E. Wong, ex officio
Leslie E. Wong, ex officio Leslie E. Wong, ex officio
Chair Cloyd also announced the ex officio re-appointments of Mr. Richard Popp, Mr. Gilbert Ziegler, and Dr. Sook Wilkinson to the NMU Foundation Board of Trustees for calendar year 2012.
It was moved by Trustee LaSalle, seconded by Trustee Ziegler, and unanimously supported by the Board of Trustees to approve the Formal Recommendations. (Addendum #6)
ANNOUNCEMENT OF CLOSED INFORMAL SESSION TO BE HELD IN CONNECTION WITH THE THURSDAY-FRIDAY, FEBRUARY 16-17, 2012, MEETING OF THE BOARD
President Wong made this announcement for the public record.
BOARD OF TRUSTEES RESOLUTION
Chair Cloyd read a resolution for Mr. Howard Schultz, 1975 graduate of Northern Michigan University, recognizing him for distinguishing himself as one of the Nation’s outstanding business leaders by receiving the Fortune Magazine 2011 Business Person of the Year Award.
It was moved by Trustee Ziegler, seconded by Trustee Wilkinson, and unanimously supported by the Board of Trustees to adopt the resolution. (Addendum #7)
Chair Cloyd adjourned the meeting at 11:55 a.m.
Theresa M. Nease
Secretary of the Board