Board of Trustees
Ad Hoc Strategic Planning Committee / Core Branding Committee
December 14, 2011
Members Present: Members Absent:
L. Garnet Lewis, Chair (via conference call) Michael Andary
Jon G. LaSalle Bart Bartkowiak
Brian Cloyd, ex officio (via conference call) Howard Cohodas
Leslie E. Wong, ex officio Martha Haynes
The ad hoc Strategic Planning Committee and Core Branding Committee meeting was called to order at 12:02 p.m.
Mr. Reed of Stamats, Inc. presented the results of the interviews and surveys Stamats conducted over the past several months and explained the promise development process to the group. Discussion followed. Committee members brainstormed potential brand promise attributes.
Mr. Reed will email a list of potential brand promise statements to Committee members. Committee members were requested to provide feedback on the statements by noon on Friday. Mr. Reed will tally the results with the goal of the Committee sending the top 5 or 6 to the full Board.
The Committee will meet again in late February prior to the Board of Trustees’ retreat.
The meeting was adjourned at 2:00 p.m.
L. Garnet Lewis, Chair