Evaluating the Effectiveness of the Mobile Device Goal: Enhancing Student Recruitment

 

One of the “Framing Themes” of NMU’s Strategic Plan, the Road Map to 2015, is Information Technologies.  This theme suggests that our mobile device culture has placed NMU “…far ahead of and distinct from our competitors….increas(ing) both the capacity and the quality of NMU”.   This Action Project will articulate a process to evaluate if the mobile device program has increased the capacity and quality of the NMU student body, and it will use this process to assess if this recruitment goal has been reached at this time.