Strategic Plan 2005 – 2009

Introduction

The Northern Michigan University Alumni Association five-year strategic plan is a primary tool used to direct activities of the association’s board and staff, including the annual budget. This plan is a living document that will be modified as situational variables impact activities and desired outcomes. The Strategic Planning Committee is responsible for monitoring progress and updating the plan as appropriate. The plan should be reviewed annually by the full board.

Mission

The mission of the Northern Michigan University Alumni Association is to cultivate a strong tradition of involvement and loyalty among alumni, students, friends and community, while advancing the interests of the university.

Priorities

  • Raise $8 to $10 million in concert with the university for a dedicated alumni facility on campus.
  • Cultivate a high level of interaction between alumni and students.
  • Develop a chapter system that increases involvement of alumni in events and online offerings.
  • Offer benefits that are more relevant and attractive to alums.
     

Priority 1: Dedicated Alumni Facility

Key Actions

Outcomes

Measures

Progress

  • Develop usage plan
  • Develop fund-raising plan
  • Solicit donations from alumni
  • Solicit corporate donations
  • Contribute to design plans
  • Monitor construction progress

 

  • All necessary funds are raised
  • Alumni Association has visible presence on campus
  • Increased alumni visits to campus
  • Increase in Alumni Association memberships

 

  • Dollars raised from alumni
  • Corporate donations
  • Percentage of building project completed

 

Priority 2: Alumni-Student Relations

Key Actions

Outcomes

Measures

Progress

  • Host families in Marquette
  • Connect with parents during orientation
  • Freshmen send-off
  • Connect with seniors on campus
  • Mentoring program via
    e-mail/phone

 

  • Students become engaged with Alumni Association before graduation
  • Student retention increases as they receive support from alumni
  • Increase in Alumni Association membership

 

  • Percent of students participating in programs
  • Number of alumni participating in programs

 

Priority 3: Alumni Involvement

Key Actions

Outcomes

Measures

Progress

  • Pilot traditional chapters based on geography and/or areas of study/affinity and non-traditional chapters, such as virtual chapters/blogs
  • Seek approval to publish e-mail address during membership renewal
  • Take digital photos at events and post online
  • More cultural events
  • Post RSVP list online
  • List an alumnus/alumna as host of each event
  • Promote NMU events outside Marquette, such as choral performances, that could draw alumni.
  • Well-attended events
  • Increased number of alumni receiving What’s New, NMU? and using Web site
  • Wider variety of alumni events
  • Larger percentage of alumni engaged in association activities
  • Increase in Alumni Association membership

 

 

Priority 4: Member Benefits

Key Actions

Outcomes

Measures

Progress

  • Leverage opportunities to attract younger alumni
  • Leverage opportunities to older alumni
  • Evaluate successful programs that engage alumni.  Involve faculty.
  • Consider giving departments or chapters a finders fee for enrolling new Alumni Association members
  • Look at ways to increase use of Bookstore discount
  • Consider making magazine/
    What’s New, NMU? exclusive to alumni
  • Offer increased networking opportunities
  • Have an area for alumni to post job openings on Web
  • Market benefits more effectively on Alumni Association Web page
  • Offer local benefits/
    discounts/
    pursue Internet access for alumni

 

  • Alumni of all ages find greater value in membership
  • Increase in Alumni Association membership
  • Usage of benefits
  • Percentage of alumni using one or more benefit