Scott Francis ’80
President, Topline Development
As the Co-founder of Snap Lab Media™ and President of Topline Development, LLC, Scott provides consultation to organizations who wish to increase mobile brand awareness, customer engagement and product and promotional development.
Over twenty five years of experience, has resulted in the creation of over 70 new products that today represent more than $850 Million in annual sales volume.
Scott is the author of a syndicated business column and the book “Marketing Is About Making Money.” He is a frequently requested speaker and has taught numerous graduate and undergraduate marketing and strategy courses.
“I joined the NMU Alumni board upon being invited by a former NMU Alumni member. Prior to joining the board I had attended and enjoyed multiple NMU alumni functions in Wisconsin and had mentored a number of NMU business students after guest speaking at the university. The ongoing connections that are always available from kindred spirts who have Northern connections are greatly valued. My youngest son graduated from Northern several years ago and greatly appreciates the opportunities he had, to do and create things at Northern that perhaps would not have been possible at other universities. “