Campus Signage Effort Enters New Phase

The multi-phase effort to make it easier for visitors to find and navigate their way through campus continues. Two more entryway signs are being installed on campus this month: one at the intersection of Wright Street and Tracy Avenue; another at the entrance to the Berry Events Center and PEIF off Fair Avenue. They will be similar in design to the Seventh Street entryway, with a large sign on one side of the road, complemented by a smaller boundary marker on on the opposite side.

Three of these boundary markers are also being installed near Cohodas at the corner of Presque Isle and Kaye Avenues, at the north entrance to the Superior Dome and on the west side of campus where Center and Lincoln Streets intersect.

This is phase two of a five-year plan developed in response to a wayfinding study completed by an external consulting firm.

“In the first year, we wanted to have the biggest impact on recruitment that we could, so we went out of sequence a bit with first-time campus visitors in mind,” said Jim Thams (Engineering and Planning). “Our goal was to install trailblazers on city roads to mark the most direct routes to campus, identify the primary entrance to campus on Seventh Street and mark the building most first-time visitors are looking for, which is Hedgcock. This is the only new building identifier installed to date. The rest will come later in subsequent phases.

"The orange sign outside Hedgcock also says ‘Up Campus.' The new wayfinding plan identifies district names for five areas on campus and color-codes them to help both vehicles and pedestrians navigate campus. The district names were established by polling and talking with students to understand how they refer to different areas of campus. Up campus is the phrase student’s use for the area southeast of the academic mall. Remaining districts will be housing, which the students call 'down campus,' the academic mall, sports and technology."

The plan also includes vehicle guide signs, pedestrian kiosk with maps, and parking lot signs.



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Updated: November 10, 2011

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