Designated Driver Cards Distributed

The NMU health promotion office rolled out a new supply of “designated driver” cards in advance of Halloween and will continue to make them available at Marquette-area establishments with liquor licenses and at student events on campus. The wallet-sized cards contain the names and phone numbers of five participating cab and limo companies. Most offer student discounts.


“The rides aren’t free and we’re not telling students what to do, but we’re presenting them with an option,” said Lenny Shible (Health Promotion Office). “A group of students can share a safe cab ride home for about a dollar apiece. That’s a pretty good deal when you compare it with those ads that talk about the alternative—getting a free ride to jail and paying a $1,000 fine. Students are encouraged to program the cab and limo numbers into their cell phones. There’s also a spot on the back to write a friend’s phone number as a potential designated driver.”


Shible said NMU is one of few universities in the state that offer such a program. His office nearly exhausted its initial supply of 10,000 cards, so he decided to invest in more this year. Shible said the effort has received financial support from TCF Bank and from the Marquette County Coalition for Substance Abuse and Violence Prevention.  


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Updated: November 1, 2007

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