‘Under the Gun’
are recruiting opportunities everywhere – even in the middle of
a crisis. Just ask Kathy Saville (CITE). She was
between conferences in California,
driving to her next destination, when she stopped for a soda at
a gas station on the corner of Pacific Coast Highway and Sunset
Boulevard in Malibu.
gas station had a nice balcony over looking the ocean. Saville decided
to sit there and drink her soda on that sunny California morning.
As she stepped onto the balcony, she saw a police car literally
jump the curb and pull into the gas station. When she turned around
to go enter the building, there stood a police officer with his
gun pointing directly at her telling her to get inside. Without
a word, she did as she was told.
and seven others were told to stay inside the gas station with no
further instructions. A short time later they learned the officers
were in the middle of a drug bust at one of the outside pumps.
was so surreal,” Saville recalled. “It was like something out of
on the floor of the gas station next to Saville were a mother and
daughter from the Boston
area. The two had been touring universities on the West Coast and
were unsuccessful in finding one that was a good fit for the daughter.
asked the young woman a few questions as to what she was looking
for in a university. She responded with three desirable qualities:
a smaller campus where a student is a name and not a number; a friendly,
welcoming atmosphere; and plenty of outdoor activities. Saville
suggested the daughter and her mother visit Northern’s Web site.
minutes later, the police had arrested the two criminals, Saville
had possibly recruited a student to NMU, and she was on the road
to her next destination.
know you are committed to NMU when you’re recruiting in the middle
of a drug bust … or perhaps you should be committed!” said Saville,
laughing. It is proof that opportunities can surface just about
you have an interesting or unconventional story of how you promoted
Northern to a prospective student? If so, please contact Kristi
Evans at firstname.lastname@example.org .